About ARAQ
Our Story
The ‘Araq’ in our name reflects our commitment to give back as much as we receive from nature. We see our work as challenging the status quo of mass-produced personal care. We aim for our products to highlight the quality and consistency of the ingredients we source, working throughout the supply chain to consistently make improvements on our impact.
ARAQ - A Herbal Elixir
We are a small-batch herbal product company rooted in rural India. Our journey began with a simple belief: that the best personal care comes from nature, crafted with intention and care. Every product we create is handmade using time-honoured techniques and the finest natural ingredients sourced from across the Indian subcontinent.
We work closely with local farmers and suppliers to ensure our ingredients are sustainably harvested and ethically sourced. Our workshop operates on principles of minimal waste and maximum respect for the environment. We believe that what you put on your body should be as pure as what you put in it.
Our Mission
To create handcrafted herbal products that honour nature, support local communities, and bring everyday wellness to your life.
Core Values
Purity
Every ingredient is carefully chosen for its natural potency. We never compromise on the purity of what goes into our products.
Sustainability
From sourcing to packaging, we are committed to reducing our environmental footprint and leaving a positive impact on the earth.
Transparency
We believe you deserve to know exactly what goes into the products you use. Full ingredient lists, honest communication, always.
Community
Rooted in rural India, we create local employment opportunities and invest in the well-being of the communities we serve.
Handcrafted with care, from rural India to your home.
Based in India, our small team is dedicated to producing herbal personal care products that are good for you and good for the planet. We use cold and hot process techniques to preserve the natural benefits of each ingredient.
Every bar, balm, and cream that leaves our workshop carries with it the dedication of a team that truly cares about quality, sustainability, and the well-being of our customers and community.